Every year, Dubai becomes the unmissable meeting point for players in the agri-food sector with Gulfood. This giant trade show brings together thousands of professionals from all over the world, all driven by the same ambition: to discover the latest trends, forge strategic partnerships, and seize new business opportunities. For August&Henri, a specialist in premium sauces and spreads, participating in this event is a golden opportunity to propel its expertise internationally and connect with key partners. In 2025, Gulfood celebrates its 30th edition, a symbolic milestone that the event intends to mark… and so does August&Henri! With a highly anticipated booth and enticing new products to present, the brand aims to capture attention and appeal to an ever-wider audience.

What is Gulfood?

It is one of the largest trade shows dedicated to food and beverages in the world. It is held annually in Dubai, United Arab Emirates. This fair attracts more than 100,000 visitors and over 5,000 exhibitors from more than 180 countries. It’s not just a trade show, it’s a global platform for meeting the biggest names in the industry!

Why Dubai? Because the jewel of the Gulf, as it is nicknamed, is a strategic international commercial hub that offers privileged access to the markets of the Middle East, Asia, and Africa. For a brand like August & Henri, exhibiting at Gulfood is the perfect opportunity to position itself in a rapidly expanding market and multiply business opportunities.

How is the fair organized?

Gulfood takes place at the Dubai World Trade Center, a gigantic space that welcomes thousands of exhibitors and visitors over several days. The event is structured into several sections to facilitate exchanges and optimize participants’ experiences. Among the exhibition areas, you will find:

• Processed food products: from confectionery to prepared meals, including organic and dietetic products.
• Fresh produce and groceries: fruits, vegetables, meats, and fish, everything to meet the needs of distributors.
• Beverages and dairy products: juices, mineral waters, sodas, coffees, teas, and dairy products such as cheeses and yogurts.
• Edible oils and fats: cooking oils, butter, and margarine.
• Food technology and equipment: the latest innovations in food processing, packaging, and storage machinery.

And to capture the attention of its visitors, Gulfood also offers conferences, culinary competitions, and workshops led by professionals. The “Gulfood Innovation Awards” recognize the most innovative companies and products each year.

The advantages of having a booth at Gulfood

Participating in Gulfood as an exhibitor offers many advantages, including:

1. International visibility

As mentioned above, the event attracts a global audience. It is therefore the perfect opportunity to promote your products internationally and strengthen your brand awareness.

2. Business opportunities

The trade show is a true networking platform for suppliers, distributors, and retailers. Many contracts are signed on-site, making Gulfood a catalyst for success for exhibitors.

3. Discovering new trends

Thanks to the conferences and live demonstrations, companies are at the heart of the latest market innovations. The ideal opportunity to understand consumer needs and adjust your offerings accordingly.

4. Strategic networking

Gulfood allows you to meet key players in the sector, exchange ideas, discuss new projects, and establish lasting partnerships.

5. Testing and Launching New Products

The thousands of visitors present offer an ideal platform for testing new products, gathering real-time feedback, and refining your launch strategy.

Gulfood 2025 promises to be a key event for August & Henri, a unique opportunity to shine on the international stage and reinforce its premium positioning. Thanks to its expertise and know-how, the brand has everything it takes to attract attention and appeal to an ever-wider audience. With a carefully designed booth, innovative products, and an effective digital strategy, August & Henri intends to make a lasting impression and use Gulfood as a springboard to new horizons.

Savory spreads have become a staple for moments of sharing and conviviality. Practical and tasty, they slip elegantly onto a slice of bread, a cracker, or even as an accompaniment to dishes. More than just a taste pleasure: they’re a true revelation. And studies on the subject confirm this: spreads are a rapidly evolving trend.

Want to know more about their popularity? Want to know more about our August&Henri spreads? We’ve prepared an article that will make your mouth water… But be warned: after reading these few lines, you’ll definitely want to try our delicious rillettes.

A booming market

Another gem that’s going to make a lot of noise in the kitchen… Because yes, the spreads market is booming in Europe, but increasingly so in the rest of the world. Why is this food so popular? Mainly because of changes in consumer eating habits. In recent years, cocktail parties and cozy moments with friends or family have taken center stage. And rillettes have managed to carve out a place of choice on tables, and in stomachs!

A totally “in” product

Fini l’époque où les individus ingurgitaient le contenu de leur assiette, sans se poser de question. Aujourd’hui, le consommateur scrute les étiquettes pour s’assurer de la qualité nutritionnelle de ce qu’il ingère. Bio, local ou vegan : ces tendances sont très prisées dans le monde actuel. Ce retour à l’authenticité est particulièrement marqué en Belgique, en France, en Italie ou en Espagne, où les traditions gastronomiques jouent un rôle central dans les choix alimentaires. Les Européens cherchent désormais à allier plaisir, simplicité et qualité dans ce qu’ils mettent dans leur panier.

Gone are the days when people ate the contents of their plates without question. Today, consumers scrutinize labels to ensure the nutritional quality of what they eat. Organic, local, or vegan: these trends are highly sought after in today’s world. This return to authenticity is particularly pronounced in Belgium, France, Italy, and Spain, where gastronomic traditions play a central role in food choices. Europeans are now looking to combine pleasure, simplicity, and quality in what they put in their shopping carts.

Figures that confirm this interest

According to a recent study, the European market for spreads is expected to grow by nearly 5% annually over the next five years. Vegetarian spreads, particularly those made with vegetables or legumes, are experiencing the fastest growth. This meteoric rise is due to the rise of vegetarian and flexitarian diets.

At the same time, brands are focusing on innovation, with new flavors or eco-friendly packaging. Their goal? To capture the attention of an increasingly younger and environmentally conscious audience, while offering them new taste experiences.

A variety of flavors for meals rich in diversity

Spreads offer an infinite palette of tastes and textures to satisfy all foodies, young and old.

The classics: safe bets

Some recipes have stood the test of time and remain essential, such as rillettes. Made with vegetables, fish, meat, or cheese (like fromage frais with herbs), they remain popular. These products recall Mediterranean or Nordic culinary traditions, while also being perfect for unusual occasions such as brunch or aperitifs.

Innovations for curious palates

In an effort to please as many people as possible, manufacturers are innovating with bold culinary preparations. For example, we now find spreads made with forgotten vegetables (such as parsnips or Jerusalem artichokes), or exotic spice blends (curry, za’atar, harissa). But there are also sweet and savory combinations that never cease to surprise you (beetroot and goat cheese, squash and sweet chili pepper).

This diversity allows spreads to go beyond their role as appetizers to be used in more elaborate gastronomic formulas. Indeed, they are also used as a garnish for quiches, as a sauce for pasta or even as an accompaniment to grilled meats.

August&Henri spreads: expertise in the service of taste

It’s impossible to talk about savory spreads without introducing you to the brand new range from August&Henri. We offer a selection of spreads to suit all your desires and occasions.

Products that enhance your shared moments

These spreads aren’t just delicious: they’re also versatile. Whether for an impromptu aperitif with friends, a family brunch, or a refined dinner, our recipes bring a touch of indulgence and conviviality to every moment. Among our flagship products, we recommend you try a sweet and savory rillettes recipe: pineapple chicken.

August&Henri Hawaiian Chicken Spread

Discover this exotic treat to spread on your toast or add to your sandwich. A taste experience like you’ve rarely experienced will delight you.
The sweetness of the carefully prepared chicken blends perfectly with the tangy delicacy of the pineapple, for an unforgettable taste experience. Yum !
Ready to escape to distant horizons, where the sensation of warm sand and a gentle breeze await you? Travel simply by enjoying our delicious chicken and pineapple spread.

Some serving suggestions for the Hawaiian Chicken Spread

We present recipes to try with our exotic spread.

Sweet and savory wraps

Spread the rillettes on a wheat or corn tortilla. Add crisp lettuce leaves, cucumber slices, and grated carrots for a fresh taste. Roll it up and serve chilled for a quick lunch or light meal.

Tropical salad

In a salad bowl, toss grilled chicken pieces, mango slices, avocado chunks, and arugula sprouts. Add a spoonful of pineapple chicken spread as a dressing. You can also add toasted cashews.

Exotic Burger

Top brioche buns or classic burger buns with rillettes. Then, add a few tomato slices, arugula, and red onion. If you want to accentuate the exotic flavors, stir in a spoonful of cilantro mayonnaise.

Tropical Vegetable Gratin

Mix the mixture with sliced ​​zucchini, eggplant, and tomatoes, then arrange everything in a gratin dish. Cover with grated cheese and bake until golden brown.

Creamy Chicken and Pineapple Pasta

Heat a little cream or milk in a saucepan, then add a spoonful of spread to create a smooth sauce. Mix with your favorite pasta, add pieces of roasted chicken, and a few fresh basil leaves.

Visit our online store to discover all our August&Henri spreads, which will delight young and old alike. Do not hesitate to contact us for more information, whether you are an individual or a catering professional.

Are you interested in time travel?

So much the better! Because it is precisely a leap back in time that we are going to take to go back to the origins of this delicious garlic sauce.

In a previous article, we explained how mayonnaise, this delicious traditional French sauce, was born.

This condiment is mixed with another recipe that dates back to antiquity: aioli.

Very present in Provençal, Mediterranean and Catalan cuisine, aioli is an integral part of these culinary customs with very pronounced flavors. It is impossible to miss it when you travel to the South of France, Spain or Italy.

This simple emulsion of crushed garlic and olive oil is best served as an accompaniment to steamed fish.

Garlic mayonnaise, a combination of classic mayonnaise and aioli, is believed to have originated in the kitchens of great French chefs. It is particularly appreciated for its versatility and ability to enrich almost any dish it is combined with. Today, it is found in French and Spanish cuisines, as well as in modern Middle Eastern cuisines, where it is called “toum”.

Health benefits

Garlic

The use of its bulbs is not only to flavor dishes. In fact, it is often used in the medical field in many countries (China, India, Greece, Egypt, Italy, etc.). Its multiple therapeutic virtues are confirmed by contemporary scientific discoveries, especially in phytotherapy.

Rich in sulfur compounds, including allicin, garlic is known for its antimicrobial and antiviral effects, which help strengthen the immune system and fight infections.

It also helps reduce blood pressure and improve blood circulation, thus preventing the onset of cardiovascular diseases.

Additionally, studies have shown that garlic helps regulate cholesterol levels.

Garlic also has anti-inflammatory properties that can ease joint pain and chronic inflammation.

It is also rich in antioxidants, which play a key role in protecting cells against premature aging and damage caused by free radicals.

Finally, it is known for its detoxifying effects, very useful for eliminating toxins from the body.

Rapeseed oil

Rapeseed oil is a real health asset.

Rich in monounsaturated and polyunsaturated fatty acids, it helps maintain a good lipid balance in the body, thus reducing the risk of cardiovascular diseases. It is particularly rich in omega-3, essential for the proper functioning of the brain and the regulation of inflammation.

Canola oil also contains vitamin E, a powerful antioxidant that protects cells from oxidative stress and supports skin health.

Also, its fatty acid composition helps reduce bad cholesterol (LDL) while increasing good cholesterol (HDL).

Mustard seed

Rich in vitamins (A, C and K), as well as minerals (iron, zinc, calcium and magnesium), mustard seed has anti-inflammatory and antioxidant properties.

It facilitates the digestion process and improves intestinal health.

Its omega-3 content helps reduce cholesterol and maintain heart health.

As for its actions on the immune system, they are just as impressive, since mustard seed fights bacterial and fungal infections.

It also helps cleanse the liver, eliminating toxins.

Among its benefits, we also note its importance in regulating insulin in the blood, which is a big “plus” for people with diabetes.

Finally, this miraculous little seed plays a key role in relieving joint and muscle pain.

Recipe suggestions

Made without animal products, this mayonnaise is perfect for enhancing your dishes, from starters to main courses.

Its strong garlic flavor is perfect to accompany homemade fries or roasted sweet potatoes. The touch of garlic will add character and balance the sweet side of the sweet potato.

Spread Garlic Mayo on your sandwiches, burgers, wraps and tacos to add flavor to your snacks.

And to stay on the vegan theme, you can serve your mixed salads and grilled vegetables with this sauce.

Here are two recipes that we offer you that will go wonderfully with the vegan Garlic Mayo sauce.

What if you tasted it?

Get ready to experience a new mouthfeel that will definitely not leave you indifferent. We present our vegan garlic mayonnaise, a smooth and tasty sauce that stands out for its creamy texture and spicy garlic flavor.

Say goodbye to preconceived ideas about 100% plant-based food: yes, you can enjoy yourself while eating healthily… And this vegan Garlic Mayo sauce proves it to you.

Your taste buds will be pleasantly surprised by its rich flavor, which manages to enhance even the blandest dishes.

Do you like to entertain your family and friends for an aperitif? Surprise them with this sauce, served as a dip with a plate of vegetables. Even the kids will enjoy it!

No, we’re not telling you lies and we’re not taking you for fools. We’ll let you discover it for yourself.

Do not hesitate to give us your feedback!

Take a look at our online store to discover all our August&Henri sauces, which will delight young and old alike. Do not hesitate to contact us for more information, whether you are an individual or a catering professional.

Vegan sriracha mayo sauce is a fusion of two sauces: sriracha sauce and vegan mayonnaise.

You already know the secrets of vegan mayonnaise. But what do you know about sriracha sauce?

This hot sauce originated in Asia. To be more precise, it appeared in Thailand in the 1930s, in the city of the same name (Sri Racha). It is said to be the work of a woman, Thanom Chakkapak, who created it to accompany seafood.

Then, the sauce gained popularity around the world and became a staple condiment in many homes.

Its success is mainly due to its content: a paste of chili peppers and red peppers, to which oil, vinegar, garlic, spices and sugar are added.

Health benefits

The pepper

Thanks to its capsaicin content, chili protects against inflammation and cardiovascular diseases.
Rich in vitamins C, E, iron, zinc and magnesium, it is an excellent ally to get you back in shape, especially in case of colds or respiratory congestion.
Also, it helps reduce stress by producing endorphins.
And do you know its effects on your figure? Because you may not know it, but this vegetable-fruit is an excellent fat burner, as well as an actor who promotes good digestion.
But its most important asset is that chili, by the presence of antioxidants in its composition, helps fight against the appearance of certain colorectal tumors.

Red pepper

A cousin of the chili pepper, this fruit (yes, it is a fruit because it contains seeds) is just as interesting from a nutritional point of view.

It has the same health benefits as chili pepper:

• it contains many vitamins;
• it is low in calories;
• and it contains a high level of dietary fiber.

The only difference between the two foods is the capsaicin content, which is higher in chili peppers.

But overall, pepper is just as interesting, and remains an ingredient to introduce regularly into a balanced diet.

Mustard seed

Rich in vitamins (A, C and K), as well as minerals (iron, zinc, calcium and magnesium), mustard seed has anti-inflammatory and antioxidant properties.

It facilitates the digestion process and improves intestinal health.

Its omega-3 content helps reduce cholesterol and maintain heart health.

As for its actions on the immune system, they are just as impressive, since mustard seed fights bacterial and fungal infections.

It also helps cleanse the liver, eliminating toxins.

Among its benefits, we also note its importance in regulating insulin in the blood, which is a big “plus” for people with diabetes.

Finally, this miraculous little seed plays a key role in relieving joint and muscle pain.

Recipe suggestions

Vegan Sriracha Mayo Sauce is a real gem for those looking to enhance their dishes with a touch of tang and creaminess. This perfect blend of spicy Sriracha sauce and the sweetness of mayonnaise brings a unique depth of flavor.

Versatile, it can be incorporated into many dishes: burgers, sushi, tacos, or even fries. This marriage between sweetness and spices balances the aromas, making each bite more interesting and more intense in taste.

Plus, it easily replaces traditional sauces. With sriracha mayo, you can effortlessly add a new dimension to your meals. It’s the perfect sauce to impress your guests or simply spice up your everyday meals.

It’s also incredibly practical. In fact, a drizzle of this sauce is enough to transform an ordinary dish into an extraordinary culinary experience. By incorporating it into your cooking, you’ll never tire of discovering it in new forms and in new dishes.

We present two recipes that you absolutely must try to discover new taste sensations.

It’s time to enjoy Vegan Sriracha Mayo Sauce!

Let yourself be carried away by the unique experience of vegan sriracha mayo sauce, a true concentrate of taste pleasure.

From the first bite, you will be seduced by its smooth and delectable blend, where the creamy sweetness blends harmoniously with a subtle and perfectly measured spiciness.

Its melting texture slides in the mouth, leaving a succulent and irresistible impression.

Whether you use it to spice up a dish or simply to accompany your favorite dishes, this sauce will quickly become a must-have in your kitchen.

Its appetizing fragrance and exquisite taste invite you to discover a world where each ingredient is sublimated.

It is a gourmet sauce, generous in flavors, which will delight lovers of strong sensations as well as more delicate palates.

Don’t miss out on this wonderful experience, an explosion of flavors that will elevate your dishes to a whole new level!

Take a look at our online store to discover all our August&Henri sauces, which will delight young and old alike. Do not hesitate to contact us for more information, whether you are an individual or a catering professional.

There are chronological periods where gastronomy meets crucial historical events.

And that’s exactly the case when you go back to the origins of mayonnaise.

The creation of this creamy sauce is said to be attributed to the Duke of Richelieu, a famous French commander. After his victory at Port Mahon in 1756, the Duke’s chef is said to have prepared a special meal. Lacking cream for the sauce, he is said to have used olive oil and egg yolks, creating what is now known as mayonnaise. The name of the sauce thus comes from “Mahonnaise”, in reference to the town of Port Mahon.

As for its vegan version, it appeared with the rise of the vegan movement in the mid-20th century, when more and more people sought alternatives to animal products for ethical, health or environmental reasons. Early versions of vegan mayonnaise were often made with tofu, soy milk, or almond milk, which acted as emulsifiers in place of egg yolks.

Whether it’s the so-called “traditional” version or the vegan version, mayonnaise has become a staple of French cuisine, used as an accompaniment to dishes like lobster, vegetables and eggs. The popularity of this condiment quickly spread beyond French borders, becoming a sauce enjoyed around the world.

What are the benefits of using Vegan Mayo Sauce?

Vegan mayonnaise has several benefits over traditional mayonnaise.

First of all, its composition: Vegan Mayo sauce is completely free of animal products, making it compatible with vegan and vegetarian diets. Even the planet is better off…

Also, its low cholesterol content, since the naturally high-fat eggs are replaced by plant-based ingredients.

It should also be noted that vegan mayonnaise offers better food tolerance, by reducing the risks associated with allergies (eggs, lactose, etc.).

It keeps longer than the “traditional” one, because its composition is free of perishable products.

Recipe suggestions

Vegan Mayo sauce has the advantage of being able to accompany many cold and hot dishes for added indulgence.

French fries, a typical Belgian specialty, are often served with this famous condiment…and the Belgians are delighted!

Sandwiches, tacos and burgers will delight you while providing a creamy touch in your mouth.

Perfect for summer, mayonnaise enhances your summer salads, various raw vegetables, as well as your grilled meats and fish… So treat yourself!

Seafood cocktails (shrimp, lobster, crab, etc.) dipped in DIPS take you on a journey through a contrast of textures and a whirlwind of flavors.

Enough chit-chat, let’s get straight to today’s two recipes that will allow you to enjoy the delicious Vegan Mayo sauce.

Transform your meals with a touch of indulgence with our Vegan Mayo sauce!

Quickly try our vegan mayonnaise to enhance all your dishes.

Its unmatched taste will make you forget the monotony of raw vegetables.

As for its irresistible smoothness, it melts delicately in the mouth for a most pleasant taste experience.

And its softness, shall we talk about it? Vegan Mayo sauce enhances the other ingredients without overpowering them, so you can fully enjoy each flavor.

Of course, we do not forget its effects on the body because it is 100% plant-based.

Now that you know all this, it would be criminal to do without it!

Take a look at our online store to discover all our August&Henri sauces, which will delight young and old alike. Do not hesitate to contact us for more information, whether you are an individual or a catering professional.

The vegan Truffle Mayo sauce is the result of a successful bet between ancestral tradition and modernity. A pure delight for your taste buds!

A quick overview of vegan chili mayo sauce, a treat for sweet/salty lovers!

A true way of life anchored in our cultures, veganism has found its place in the culinary world. Vegan sauces, like other vegan products, continue to surprise us.

And if manufacturers seek perfection in their plant-based recipes, it’s because market demand is exploding. But do you know exactly what a vegan sauce is? Do you know the origins of this “animal free” trend? We’ll explain everything to you in the following few lines.

What is a “vegan” sauce?

As with so-called “traditional” sauces, vegan sauces aim to accompany or spice up a dish in order to give it more flavor.
What differentiates them is the list of ingredients that make them up.
Because vegan sauces have a particularity: they do not contain any element of animal origin.
Milk, eggs, and other products from our animal friends have been banned from their recipes. In fact, they have been replaced by 100% plant-based ingredients, legumes, nuts, vegetable oils or spices.

Some skeptics may wonder about taste: “Are these sauces pleasant in the mouth?” Or: “Do their taste really resemble the sauces usually found in food stores?”
These questions are completely legitimate, especially for people who have never had the opportunity to taste them. But we reassure you: vegan sauces have the same flavors as their counterparts. So you won’t see the difference if you eat your fries with a vegan ketchup sauce, for example.

Vegan sauces: the origins

Contemporary societies are constantly evolving, in all areas. New ways of consuming are emerging.
This is why more and more individuals are giving moral, health or environmental values ​​to what they put on their plate.
For these defenders of animal welfare and ecology, there is no longer any question of consuming indiscriminately and “irresponsibly”.
The list of ingredients, as well as the manufacturing process of foodstuffs, are scrutinized to ensure that they perfectly correspond to a certain ethics.

So what are the main morals sought through this 100% plant-based diet?

You should know that the vegan diet is based on three fundamental values:

• the right of animals to no longer suffer in order to meet human needs;
• respect for nature, because the livestock industry heavily pollutes our planet;
• health, since excessive consumption of meat or dairy products is more questioned by health professionals.

Trend of vegan sauces in the food market

As mentioned previously, the “vegan way of life” is on the rise.
Veganism has enjoyed growing success since its appearance in England in the mid-1940s, with the creation of the Vegan Society by Donald Watson.

This movement, initially marginal, managed to attract millions of people around the world.
Belgium is no exception, since according to an article published in 2023, one in three Belgians admit to eating vegetarian food at least once a week.

And it is this enthusiasm that will push food industry specialists to take an interest in this “Cruelty-free” trend.
To meet the growing needs of the market, many now offer vegan products.
The issue is crucial for these manufacturers of food without ingredients of animal origin. Indeed, the foods offered for consumption must both meet ethical production methods, while satisfying the taste buds of the general public.
In other words, it is not because vegan products are exclusively composed of plant components that they should not be “good”. But this balance is rather successful, since vegan sauces and others offer flavors that are almost identical to their competitors.

Our August&Henri vegan sauces

In Belgium we love feasts of flavors without remorse!

After all these explanations, it’s time to push open the door of gluttony and curiosity and discover this new range of vegan sauces!

Have you always thought that the word “vegan” rhymes with “bland”? Well, think again! August & Henri’s vegan sauces are here to prove you wrong, and that eating healthy can be anything but boring.
They have been designed to awaken your favorite dishes without compromising your well-being.

Sriracha mayo sauce

Do you like tacos? Make them explode with our Sriracha mayo, spicy but not too much combined with a pleasant ginger syrup that will have you salsa dancing all night long.

Truffle mayo sauce

More of a pasta fan? Our creamy vegan Truffle Mayo will transform your plate into an extraordinary meal, with its mixture of tartuffina sauce and mustard seeds…Mamma mia it all melts in your mouth!

Chili mayo sauce

And for barbecue lovers, look no further than our vegan Chili Mayo sauce, which will add an irresistible touch of smokiness and sweet and sour to your grill, without any ingredients of animal origin.

So, ready to transform your kitchen into an oasis of vegan deliciousness? Join us on the August & Henri adventure and let your taste buds guide you to new culinary horizons.
After all, who said eating healthy was impossible?

Our range of August&Henri vegan sauces brings you an experience in the mouth that your palate will not soon forget. Tasty and with varied textures, they take you into a high-level gastronomic world. Whether or not you are a fan of vegan specialties, you will succumb to their fine and exquisite taste, bearing the mark of great chefs!

Are you tempted by our Auguste&Henri vegan sauces? Do not hesitate to contact us to find out about our distribution services as well as our pricing. Whether you are an individual or a catering professional, our sauces will delight everyone!